Leading Trading Platform Gets 3X Conversion & 70% Offload
Nour Elshamy
Customer Success Engineer
Customer is the biggest trading platform in Egyptian’s stock market and it is as well operating in another 25 countries in ME and Africa. It acquired +3,000 clients in Egypt in 2021 and handled all major IPOs in country.
Automating conversations was customer's target in 2021 to offload call center and advisors, yet before DXwand, customer had tried 2 vendors and decommissioned their solutions as experience was not intuitive and hence clients were not using the solution.
With DXwand, customer managed to offload +70% of workload from call center and advisors using DXwand’s solution in 2022 that offered the most intuitive experience to their clients that managed to get clients to get addicted to using the solution for any information, updates and services related to stocks and IPOs.
Customer was able to gain another benefit of identifying potential new clients by connecting DXwand’s insights to their CRM and other tools where sales team had a single dashboard to identify extracted insights and potential new clients to follow.
Customer were able to handle growth boost of 3X in conversations, with same solution and without any expansion on customer service staff.
The Problem
The financial advisors that should tell clients to sell or buy are overwhelmed with clients' questions on WhatsApp about stock prices, IPOs, news...etc. that made them unable to do their real job and they cannot just ignore clients. While company invested in mobile app, clients kept preferring to ask advisors over WhatsApp as it is faster and due to big differences on stock actual names vs. company name that traders know.
Customer tried two technology solutions before using DXwand to automate customers' conversations and none of them worked as they didn’t provide intuitive experience customers are looking for. For example, customers don’t ask a questions to advisor when they want to know a stock price, they just say a company name, even mistyped or not even the actual stock name, knowing that advisor knows what they want. When they used some technology solutions, they required customer to go into a specific flow that required writing stock name correctly and officially which didn’t lead to success.
Why Choose Dxwand?
The most intuitive experience with huge set of stocks
80% costs savings compared to market benchmark of Gen AI
Faster time to market with ability to integrate natively with backend systems
DXwand's Solution & Impact
DXwand’s solution, DXP, offered customer the most intuitive experience to its clients. Clients may ask a specific question that includes a stock name and solution can extract those stocks and customer question to come up with LIVE and real time information to client.
More to that, customers may just say a stock name without a question and DXP will understand they want the price, pick it up from live systems and present the information.
Customers as well can have a question about price, news, information and IPO for the same stock at same time. Thanks for DXP’s ability not just for its strong NLP but as well its Knowledge Discovery and generative AI that was able to identify stocks and markets without questions and provide a great experience with least possible data of training.
This led to offloading more than 70% of advisors and call center workload and helped HSB grows 20X YoY without the need to expand in any customer related personnel.
While customer already enjoyed expansion and growth, it leveraged DXP’s insights feature that provides data and insights to their CRM, like customer stocks of interest, major topics..etc. that they blended with their CRM data to discover new potential clients and their interests in real-time and to start using this channel at scale to acquire new clients instead of just being a customer service.
.The latest advancements in AI generative models are increasingly captivating and extensive. New algorithms and technologies such as GANs and transformers not only expand the possibilities of what can be created with artificial intelligence but also open up new avenues for applications across various domains, from graphic design to medical diagnostics. This blog, 'AI Innovations: What's New in Generative Models?', offers an engaging overview of these recent breakthroughs and explores their potential impact on our world in the near future. The latest advancements in AI generative models are increasingly captivating and extensive. New algorithms and technologies such as GANs and transformers not only expand the possibilities of what can be created with artificial intelligence but also open up new avenues for applications across various domains, from graphic design to medical diagnostics.
Gen AI Impact
.The latest advancements in AI generative models are increasingly captivating and extensive. New algorithms and technologies such as GANs and transformers not only expand the possibilities of what can be created with artificial intelligence but also open up new avenues for applications across various domains, from graphic design to medical diagnostics. This blog, 'AI Innovations: What's New in Generative Models?', offers an engaging overview of these recent breakthroughs and explores their potential impact on our world in the near future. The latest advancements in AI generative models are increasingly captivating and extensive. New algorithms and technologies such as GANs and transformers not only expand the possibilities of what can be created with artificial intelligence but also open up new avenues for applications across various domains, from graphic design to medical diagnostics.
Ready to experience the full
capabilities of the latest
AI-driven solutions?
Contact us today to maximize your business’s potentia!
Other Customer story pages
AI Innovations: What's New in Generative Models?
AI Innovations: What's New in Generative Models?
AI Innovations: What's New in Generative Models?
Stay In Touch!
Subscribe to our newsletter to find out what’s going on at DXWand